North Hop was born out of, well, a number of factors… a new found love of craft beer, an ongoing love for gin and the passion to bring something new to the people of the 'north' and beyond...
It has been brought to you by Michelle Russell of Snow Marketing along with the help of lots of amazing industry friends and contacts. Michelle's background lies in marketing and event management and the realisation that North Hop needed to happen became apparent in 2014 when just about all other main cities around the UK seemed to be enjoying large scale craft beer festivals whilst Inverness was being left out, despite being located in the Highlands, home to some of the best breweries and distilleries going!
North Hop was created to raise the awareness and love of craft beer and all the great things that go with it, and put the Highlands firmly on the craft beer map through a series of 'taster' and 'pop up' events and festivals. This has now developed into a whole host of unique and exciting events and festivals across Scotland showcasing the best food, drink and music it has to offer.
North Hop is driven by a passion for great food and drink, the excitement of trying something new, the adventure in collaboration and a love for Scotland.